Markets
Northwork works in six markets across Wyoming and Northern Colorado. One client per category in each.
Northwork does not take two direct competitors in the same market. That means each category in each of these markets has one seat, and once it is taken it is closed. The six markets below are where Northwork works today.
- Laramie In a market this size the gap between showing up and not showing up is larger than the gap between position three and position one. Most of the work is making sure Google understands what you do and where you are, and the Google Business Profile does more of that than a redesign will.
- Cheyenne Wyoming's largest city and its state capital, about 65,000 people, close enough to Northern Colorado to feel the Front Range economy and far enough to have its own market. The pattern here is drift rather than neglect: sites built properly at some point and then left alone while the business changed.
- Casper Central Wyoming's hub, about 59,000 people, with a flat population that makes the work about taking share rather than catching arrivals. A large share of what ranks for Casper service searches belongs to agencies elsewhere, publishing the same city page they publish for two hundred other towns.
- Fort Collins The largest market Northwork serves and the hardest one to win. About 170,000 people in the city and 363,000 across Larimer County, and the companies at the top of search have separate pages for each service and each town they cover. Coming in means outworking businesses that already know what they are doing.
- Loveland About 82,000 people, sitting in Larimer County between two larger markets. Much of what ranks for Loveland searches is not from Loveland: companies in Fort Collins, Greeley, and the Boulder area publish a page for the town, which is work most Loveland businesses have not done for their own.
- Greeley The fastest growing market on the Front Range and the least contested online. Weld County added more than 49,000 residents since the 2020 census, and the common pattern is still a single page with the services listed as a strip and the towns served buried in a footer.
If your business is stronger than the version people find online, I'll take a look.
Send me the website. I'll review the site, search presence, and competitive market and tell you what I think is worth fixing. No charge and no obligation.