Northwork

Most small
businesses
are renting
their own website.

Northwork rebuilds every client's website onto a foundation you own, no separate build fee, and manages the search work and ongoing changes from there. AI answers draw on the same site, profile and listings, so the same work keeps you visible there too.

Search management

Google Business Profile, on-page work, listings, technical cleanup, tracking, and monthly search work handled continuously instead of piecemeal. A written report every month shows what changed.

A website you actually own

Every Northwork client gets a full website rebuild and migration onto the Northwork stack. No separate build fee. The domain and the Google accounts are in your name from day one, and the site and its code transfer to you whenever you want them, or when we stop working together, at no cost.

No competing accounts

Northwork does not work for two direct competitors in the same market. If I take your company on, I do not take the account across town fighting for the same customer.

The record Cents of Wyoming Bookkeeping centsofwyoming.com

“Making my old website look professional was difficult. Creating the content and layout was time-consuming. I decided to hire John to create a new website and help with SEO because he came highly recommended. My new website runs smoothly and is very professional looking. I no longer have to waste time with template based software.”

Vicki McGowan, Cents of Wyoming Bookkeeping
The Cents of Wyoming Bookkeeping homepage: logo and navigation above the headline Gain clear financial insight and grow your profits, beside a photograph of horses running below the Wyoming mountains.
centsofwyoming.com, rebuilt and managed by Northwork

Vicki McGowan's site was live and her Google listing existed. Here is what was underneath it.

Cents of Wyoming Bookkeeping / what changed after the rebuild
<50 Searches that surfaced her business in six months
12 Pages given canonical tags
17 Redirects live and verified
9 Services written and published

None of this is exotic. It is the work that should have been done before anything else.

Visit centsofwyoming.com

Read the full record

Also Elevate Real Estate, Laramie elevate.realestate

“John is fantastic to work with! He is quick, knowledgeable and creative. He easily thinks outside the box and is always coming up with ways to help us stay on top. He is a very valuable asset! Worth having him look things over!”

Carson Shoop, Elevate Real Estate
The Elevate Real Estate homepage: navigation over a full-width photograph of the rocks and pines above Laramie, carrying the headline We meet you on your way.
elevate.realestate, rebuilt and managed by Northwork

Carson Shoop was renting her website from Wix. Monthly fee, their platform, their terms. She kept paying it after the site had already moved. Northwork rebuilt it on a foundation she owns and now manages the website and search infrastructure around it.

New site built from scratch in plain HTML, CSS, and JavaScript. No page builder, no theme, no platform fee. The domain and the Google accounts are in her name, and the code is hers to take whenever she wants it.

  • Google Business Profile Description rewritten with real geographic terms, five services added, service area extended to Albany County, website URL corrected from http to https, logo set, first post published.
  • On-page Title tags, meta descriptions, and canonicals across the site. Alt text on all 52 images. Open Graph and Twitter cards. Audited clean, correct lengths, no duplicates.
  • Technical Search Console domain property verified by DNS, sitemap submitted, robots file live. GA4 installed, collecting, and linked to Search Console.
  • Schema RealEstateAgent JSON-LD, validated by Google.
  • Reviews Direct Google review link wired into the homepage and team page, replacing a search URL that sent people to a results page instead of the review form.
  • Content A Living in Laramie guide, plus a Guides section built for future articles.
  • Speed Image payload cut by 3.3 MB. Logo reduced from 316 KB to 13 KB. Every image given explicit dimensions so nothing shifts as the page loads. Fonts moved off the render path. 98 on Google PageSpeed.
  • Accessibility Footer contrast brought to WCAG AA. Main landmark added to every page so screen readers can skip the navigation.
  • Honest numbers The site's calculators were publishing figures with no stated source. Property tax and insurance rates verified against Albany County and Wyoming averages, and the labels rewritten to say what the estimates actually rest on.
Elevate Real Estate / measured after the rebuild
98

98 on Google PageSpeed. Fonts moved off the render path, every image given explicit dimensions so nothing shifts as the page loads.

Logo weight, before and after

Before316 KB
After13 KB
3.3 MB Image payload cut from the site
52 Images given alt text

Seventeen working notes were sitting in the live source, including one naming a competitor's site as the reference for her own content. Those are gone. The Wix subscription is cancelled. She owns everything.

Visit elevate.realestate

John Murdock

Laramie, Wyoming

Plain terms

Own the asset. Pay for ongoing responsibility.

Northwork Website + Search Management

$1,500/month

  • Six-month initial engagement.
  • Every client gets a full website rebuild, included, no separate build fee.
  • Ongoing website and search management.
  • The domain, the Google accounts, and the analytics are in your name. The code transfers whenever you ask, at no cost.
  • No competing accounts. I do not take your direct competitor in the same market.
  • One person responsible. You deal with me, with no account manager and no handoff.
  • Month-to-month after six months.
Talk with John

If your business is stronger than the version people find online, I'll take a look.

Send me the website. I'll review the site, search presence, and competitive market and tell you what I think is worth fixing. No charge and no obligation.