Northwork
The record

Cents of Wyoming Bookkeeping

Laramie, Wyoming. Bookkeeping.

centsofwyoming.com
The Cents of Wyoming Bookkeeping mark: a silver badge carrying a rider on horseback in front of the mountains and a rising sun, with the business name around the rim.

Vicki McGowan came to Northwork on a referral. She had built her own site on a rented platform and had been paying for search help. The site was live, the Google listing existed, and none of the work underneath either of them had been done.

What the audit found

FoundFixed
× No sitemap. Google had no map of the site. ✓ Sitemap built and submitted.
× No robots file. ✓ Added and verified.
× Zero canonical tags. Pages could index twice. ✓ Canonicals on all 12 pages.
× Old URLs dead-ending. Existing links pointed nowhere. ✓ 17 redirects live and verified.
× Search Console never connected. ✓ Verified, submitted, owner access to her.
× Analytics never carried over from the old platform. ✓ Installed and confirmed collecting.
× Google profile listed no services at all. ✓ Nine services written and published.
× Profile link still carried tracking from her old platform. ✓ Stripped to her own address.
× Business name listed four different ways. ✓ Standardized across every directory.

What the numbers said

Six months of her Google profile history showed fewer than 50 searches surfaced her business at all, and most of those were people typing her name or her street address. People who already knew her. When someone did find her, they acted. The problem was never whether people call. It was that almost nobody who didn't already know her name ever saw her.

Cents of Wyoming Bookkeeping / what changed after the rebuild
<50 Searches that surfaced her business in six months
12 Pages given canonical tags
17 Redirects live and verified
9 Services written and published

What she has now

A site she owns outright, hand-coded, with the domain and the Google accounts in her name. Search Console verified and submitted. Analytics installed and collecting. Nine services written and published on a Google profile that listed none. Her business name standardized across every directory that had it wrong. None of this is exotic. It is the work that should have been done before anything else.

The Google Business Profile for Cents of Wyoming Bookkeeping: five stars from five Google reviews, the description Bookkeeping service in Laramie, Wyoming, buttons for website, directions and writing a review, and the Grand Avenue address, phone number and hours.
The Google Business Profile as it appears today

“Making my old website look professional was difficult. Creating the content and layout was time-consuming. I decided to hire John to create a new website and help with SEO because he came highly recommended. My new website runs smoothly and is very professional looking. I no longer have to waste time with template based software.”

Vicki McGowan, Cents of Wyoming Bookkeeping

If your business is stronger than the version people find online, I'll take a look.

Send me the website. I'll review the site, search presence, and competitive market and tell you what I think is worth fixing. No charge and no obligation.